EXECUTING A HISPANIC MARKETING INITIATIVE IS REALLY EASY. EXECUTING A SUCCESSFUL ONE, NOT SO.

A solid strategy is the difference between companies that gain incremental revenue, and those that maintain that the Hispanic market is not for them.

We offer a variety of services that allow our clients to define the path ahead and know which Key Performance Indicators are the most important numbers to monitor.

MARKETING STRATEGY

  • Branding strategy
  • Marketing communications strategy
  • Customer segmentation
  • Customer relationship management
  • Customer retention and upgrade planning
  • Channel strategies
  • Digital strategies (Web and Social Media)
STRATEGIC PLANNING

  • Analytics and modeling
  • Business case development
  • ROI forecasting and measurement

HISPANIC LEARNING EXPERIENCES

CREATING INTERNAL EXPERTS. Agua develops training and awareness programs to increase your understanding of the Hispanic market and how this market can affect your industry. These programs will ultimately equip you to make better and more informed decisions to succeed in the Latin arena.

These data-rich programs are customized to include facts relevant to your industry and geographic footprint.

Programs range from in-house  seminars to multi-day, multi-city experiences.

Some of the immersion activities experienced by our clients include:

  • Guided tours of relevant retailers and popular markets
  • Tours of community organizations
  • Home tours
  • Cultural tours and seminars
  • Social interactions and Q&A sessions with representatives of the target demographic