UNCOVER HIDDEN OPPORTUNITIES AND GATHER DEEP MARKET INFORMATION.

Hispanic Market Research

Multiple methodologies to answer key research questions:

• Quantitative:
Phone, door-to-door, mall intercepts, online

• Qualitative:
Focus Groups, in-depth interviews, experience assessment

TRADITIONAL MARKET RESEARCH

• Awareness, attitudes, and usage studies (AAU)
• Advertising evaluation and concept development
• Product concept testing
• Market tracking

ENVIRONMENT ANALYSIS

• Competitive analysis
• Brand assessments
• Market trends
• Internal gap analysis
• Cultural readiness evaluation

From the tried and proven to the wildly innovative, we will find the best way to explore the Hispanic market for your brand.

Latinography: Ethnographic Hispanic Market Research

Latinography is Agua’s proprietary methodology to use ethnographic Hispanic market research to generate rich and deep market knowledge.

The main goal is to gather insights in the most undisturbed setting, like homes, stores, bars and even parties or family gatherings.

The methodology is purely observational and qualitative, allowing clients to understand the whys and hows that are invisible to numbers.

The methodology relies on creative approaches, tailored to the unique challenges and goals of each client. Some of the approaches are:

• In-house conversations and observations
• Study of real-time shopping behaviors via shop-alongs or observations
• At-home minigroups in a social setting