A few days after Pope Benedict stepped down, an article came across my Inbox: Mexican Catholics Blame Themselves for Pope’s Resignation. For a second, I thought it had been created by the humoristic newspaper The Onion, but it was a real article by ABC/Univision. According to the article, Mexicans felt that they didn’t do enough […]

Yes, Latin families are machistas. But in spite of the negative connotation that the term conveys, it generally is not an abusive role. The best way to understand this dynamic is to think about a typical American family from the 1950’s. The male of the house has a default lead in all family affairs. The father, […]

The usual measure of creativity is the number of advertising  awards that an agency wins. And of all awards, the most coveted is perhaps the Cannes Lions. Every year since the 1950s, the top advertising minds in the world gather in the South of France to sip champagne, wear bow ties and get recognized for stellar […]

I recently read an article on the Huftington post about “piropos” – those clever pieces of prose, hurled by Latin men at passing women in an attempt to catch their attention and their hearts. The article listed some of the most traditional “piropos”… and completely took them apart with comments like “Oh yes, they went […]

The purchasing power of the US Hispanic market in 2012 is estimated to be $1.2 trillion. This makes it larger than the entire economies of all but 13 countries in the world. In fact, the US Hispanic market is larger than the economies of Argentina, Chile and Peru combined. [1] What makes this market remarkable […]

MS, or Multiple Sclerosis, is a progressive disease that affects your brain and nerves. Each person is affected in a different way: it could be paralysis one day, loss of vision the next or impaired memory the day after that. When suffering MS you slowly start losing control your body, until one day it’s not […]

All successful Hispanic marketing initiatives are driven by managers that are not simply “involved” with the project, but genuinely committed. And the difference between being committed and being involved is perfectly exemplified in a plate of bacon and eggs. In bacon and eggs the chicken is involved… but the pig is committed. Starting a Hispanic marketing initiative […]