To address the growing need for information about the Hispanic market, Agua will host free quarterly webinars about generating revenue from Hispanic consumers. The first webinar on the series will be on October 29 at

There is a lot of free information out there, but our webinars focus on turning data into revenue from Latinos.

“Until now we only shared the latest information and best practices with our clients and partners,” said Manuel Delgado, Agua’s CEO. “By giving it away to the entire marketing community we’re hoping to spread the knowledge further… and ultimately increase the number of companies that see great opportunity in the Hispanic market.”

There are about 57 million Hispanics in the United States or 18% of the total population . Hispanics are growing 2% per year, three times faster than the overall growth, and have a purchasing power of $1.5 trillion.

The LatinSmarts Learning Series is designed to provide actionable information for businesses to execute strategic and successful Hispanic marketing programs.

“Yes, there is a lot of free information out there,” continued Delgado, “but our webinars focus not just on the data, but on turning that information and market research into actions to generate revenue from Latinos.”

The Series begins on October 29 at 1 pm CT with “The Hispanic Wave – What you need to know to make money in the New America.” This first webinar will focus on providing key Hispanic data to help attendees assess the impact of the Hispanic market in their company’s future. It will also outline a best-practices roadmap for what to do next.

Key takeaways from “The Hispanic Wave” will include:

  • Basic numbers to assess the potential of Hispanic marketing initiatives.
  • Foundational Hispanic cultural elements to build a connection with your brand.
  • Best practices for Hispanic marketing efforts.

The LatinSmarts Series will continue in 2016 with the following webinars:

JAN 2016 – Hispanic Holiday Season Review: What worked, what didn’t and what we learned.

MAR 2016 – Mapping the Hispanic Waters: Building insights to grow your Hispanic market share.

JUN 2016 – Weathering the Hispanic Storm: Successful strategies to navigate the changing Latino market.

SEP 2016 – Navigating the Hispanic market: Case Studies and Best Practices in Hispanic marketing execution.

“One of the biggest challenges for corporate America is to find sources of growth and incremental revenue,” continued Delgado. “Many companies explore overseas markets and emerging economies. However, the biggest opportunity is in right here at home with the Latino market. And the proof is in the pudding: Hispanic marketing dollars continue to outperform general-market dollars. We’re hoping that by sharing what we know we’ll empower all brands to take advantage of the Latino opportunity.”

Webinars are free and open to all business professionals. For more information, and to register, please visit