Until the year 2000, the number of new Mexican-American immigrants either  matched or exceeded the number of US births.

However, between 2000 and 2010 the Mexican-American population grew by 7.2 million as a result of births and by 4.2 million as a result of new immigrant arrivals.

This represents a significant change in the US population dynamic. Second generation Hispanics grow up in a bi-cultural world, loving equally football and soccer, queso fresco and Velveeta, Barney and El Chapulin Colorado.

As this population becomes mainstream, “dash” Americans will become the main challenge (and source of revenue) for all marketing organizations.

You can read the full report at the Pew Center’s website.