Multicultural marketing is my passion. I feel very lucky that I make my living with something so interesting, ever changing and strange at times.

This blog will be a map of sorts, but not like the ones you can pick up at the gas station.

It’ll be one of those maps created as you walk. More Lewis-and-Clark notes than Frommer’s guide.

It’ll be my personal notebook. While it will be very biased with my opinions, I’m hoping it will become an instrument to help better grasp the trends, changes and new things that happen in the new marketing world.

Cristopher Columbus said about his journeys: “Following the light of the sun, we left the Old World.” And that express well the way I felt when I started in this business.

Because it is indeed a new world. Let’s go explore. Let’s go discover. Let’s go!